Content Marketing Engineer
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<p style="line-height:1;text-align:justify;background-color:#ffffff;padding:0pt 0pt 8pt 0pt;"><strong>Role Details</strong></p><p><strong>Location: </strong>Remote<br> </p><p><strong>About Us</strong></p><p style="line-height:1.38;margin-top:16px;margin-bottom:16px;"><span style="font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Crescendo is the only AI-Native Customer Experience solution designed to run AI and human agents as one unified system. By combining autonomous AI technology with embedded CX expertise, we help organizations deliver seamless customer experiences that continuously improve as complexity grows.</span></span></span></span></span></span></p><p style="line-height:1.38;margin-top:16px;margin-bottom:16px;"><span style="font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">But Crescendo is also about people. We don't just connect talent with opportunity — we create a place where careers grow, ideas thrive, and people are empowered to make an impact. Join us, and let's build the future of customer experience together.</span></span></span></span></span></span></p><p style="line-height:1.38;margin-top:16px;margin-bottom:16px;"><span style="font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Welcome to Crescendo. Welcome to what's next.</span></span></span></span></span></span></p><p style="line-height:1.38;margin-top:16px;margin-bottom:16px;"><span style="font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:700;"><span style="font-style:normal;"><span style="text-decoration:none;">What You Own</span></span></span></span></span></span></p><p style="line-height:1.38;margin-top:16px;margin-bottom:16px;"><span style="font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:700;"><span style="font-style:normal;"><span style="text-decoration:none;">Thought Leadership & Research</span></span></span></span></span></span></p><ul><li style="list-style-type:disc;"><span style="font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:700;"><span style="font-style:normal;"><span style="text-decoration:none;">The Crescendo narrative. </span></span></span><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">You ghost-write and co-create with our CEO and leadership team. You turn their conviction about the future of CX into pieces that get cited, shared, and remembered.</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:700;"><span style="font-style:normal;"><span style="text-decoration:none;">Original research. </span></span></span><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">You commission and produce data stories — the kind that journalists reference and analysts quote. State of AI CX. The cost of bad customer experience. What 100% QA actually reveals.</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:700;"><span style="font-style:normal;"><span style="text-decoration:none;">The category play. </span></span></span><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">We're defining agent-native CX. You write the pieces that make that frame stick — methodology content, point-of-view essays, the Crescendo equivalent of Constitutional AI.</span></span></span></span></span></span></li></ul><p style="line-height:1.38;margin-top:16px;margin-bottom:16px;"><span style="font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;"> </span></span></span></span></span></span></p><p style="line-height:1.38;margin-top:16px;margin-bottom:16px;"><span style="font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:700;"><span style="font-style:normal;"><span style="text-decoration:none;">Campaigns & Launches</span></span></span></span></span></span></p><ul><li style="list-style-type:disc;"><span style="font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:700;"><span style="font-style:normal;"><span style="text-decoration:none;">Launch content. </span></span></span><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Every product announcement, press release, and launch moment needs a content arc. You build it — from the pre-announcement thought leadership to the post-launch case study.</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:700;"><span style="font-style:normal;"><span style="text-decoration:none;">Competitive campaigns. </span></span></span><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">You create the content that makes Zendesk, Intercom, and Sierra displacement happen. 'Your dashboard is lying to you' isn't a tagline — it's a campaign. You build those.</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:700;"><span style="font-style:normal;"><span style="text-decoration:none;">Industry content. </span></span></span><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Banking, Finance, Healthcare, Retail. Each vertical has specific pain. You write the content that makes a COO at an insurance company feel like we built this for them.</span></span></span></span></span></span></li></ul><p style="line-height:1.38;margin-top:16px;margin-bottom:16px;"><span style="font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;"> </span></span></span></span></span></span></p><p style="line-height:1.38;margin-top:16px;margin-bottom:16px;"><span style="font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:700;"><span style="font-style:normal;"><span style="text-decoration:none;">Webinars & Events</span></span></span></span></span></span></p><ul><li style="list-style-type:disc;"><span style="font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:700;"><span style="font-style:normal;"><span style="text-decoration:none;">Webinar program ownership. </span></span></span><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Topic selection, speaker coordination, promotion, live execution, and repurposing. A webinar isn't a one-day event — it's a content asset that runs for six months.</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:700;"><span style="font-style:normal;"><span style="text-decoration:none;">Event content. </span></span></span><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Before, during, and after. Pre-event thought leadership. Live social amplification. Post-event repurposing into blog posts, clips, email sequences, and sales assets.</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:700;"><span style="font-style:normal;"><span style="text-decoration:none;">Customer stories. </span></span></span><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">You interview customers, find the insight buried in their results, and turn it into a case study that closes deals. Not a quote and a logo — a story with a real before and after. </span></span></span></span></span></span></li></ul><p style="line-height:1.38;margin-top:16px;margin-bottom:16px;"><span style="font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:700;"><span style="font-style:normal;"><span style="text-decoration:none;">How You Work</span></span></span></span></span></span></p><p style="line-height:1.38;margin-top:16px;margin-bottom:16px;"><span style="font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">You use AI as a force multiplier — for research, for first drafts, for repurposing, for distribution. But you never let AI replace your editorial judgment. The voice is Crescendo's. The ideas are yours. The AI makes you faster, not blander.</span></span></span></span></span></span></p><p style="line-height:1.38;margin-top:16px;margin-bottom:16px;"><span style="font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">You work closely with the VP of Product Marketing on strategy and positioning. You pull from sales call insights, win/loss data, and market insights to make sure what you publish reflects what buyers actually feel — not what we wish they felt.</span></span></span></span></span></span></p><p style="line-height:1.38;margin-top:16px;margin-bottom:16px;"><span style="font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">You measure what matters: share of voice, pipeline influence, content-assisted deals. Not pageviews.</span></span></span></span></span></span></p><p style="line-height:1.38;margin-top:16px;margin-bottom:16px;"><span style="font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:700;"><span style="font-style:normal;"><span style="text-decoration:none;">What We're Looking For</span></span></span></span></span></span></p><p style="line-height:1.38;margin-top:16px;margin-bottom:16px;"><span style="font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:700;"><span style="font-style:normal;"><span style="text-decoration:none;">Must haves</span></span></span></span></span></span></p><ul><li style="list-style-type:disc;"><span style="font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;"> 6-8 years in B2B content marketing, ideally at a technology company in a category-creation or high-growth phase</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">A portfolio of work you're proud of — thought leadership, research reports, campaign content, case studies. Not a content factory. Specific pieces with specific results.</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Genuine AI fluency. You use AI tools daily. You have a workflow. You can show us how you produce more without losing quality.</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Strong editorial instincts. You know the difference between content that earns attention and content that fills a calendar. You fight for the former.</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Comfortable working with technical subject matter experts to extract insight and turn it into something a non-technical buyer finds compelling.</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;"> Experience owning a webinar or event content program — not just contributing to one</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Track record of connecting content decisions to pipeline outcomes. You know what worked and why.</span></span></span></span></span></span></li></ul><p style="line-height:1.38;margin-top:16px;margin-bottom:16px;"><span style="font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;"> </span></span></span></span></span></span></p><p style="line-height:1.38;margin-top:16px;margin-bottom:16px;"><span style="font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:700;"><span style="font-style:normal;"><span style="text-decoration:none;">Strong signals</span></span></span></span></span></span></p><ul><li style="list-style-type:disc;"><span style="font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">You've worked in B2B SaaS in a category-creation environment — where the market didn't have language for what you were building and you helped invent it</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">You've ghost-written for a founder or executive and can match a voice that isn't yours</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">You've published original research — not just curated statistics — that got cited externally</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">You have a point of view on where B2B content is going that most people in the field would push back on</span></span></span></span></span></span></li></ul><p style="line-height:1.38;margin-top:16px;margin-bottom:16px;"><span style="font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:700;"><span style="font-style:normal;"><span style="text-decoration:none;">What Success Looks Like</span></span></span></span></span></span></p><ul><li style="list-style-type:disc;"><span style="font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">In 30 days: You've shipped the first piece of original thought leadership under Crescendo's byline and have a 90-day content calendar that the VP PMM and CEO both believe in</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">In 90 days: The webinar program is running, the first research report is in production, and sales is actively using content you created in deals</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">In 6 months: Crescendo is being cited in analyst reports, competitor marketing teams are referencing our content, and we have a documented pipeline influence story from content</span></span></span></span></span></span></li></ul><hr><p><strong>Company Culture Is At Our Core</strong></p> <p>Core values give our work intention and our culture its edge. They’re the standards we hold for ourselves, our partners, and each other.</p> <ul> <li><strong>Care for others: </strong>Empathy is a key driver. When people thrive, so does the mission.</li> <li><strong>Embrace growth: </strong>Curiosity fuels progress. Take bold risks, sharpen your edge, go forward.</li> <li><strong>Manifest trust: </strong>Trust is our currency. Earn it daily, protect it fiercely, and let it fuel what’s next.</li> <li><strong>Take ownership: </strong>Bold choices with integrity at the core—that’s how impact lasts.</li> <li><strong>Be humble: </strong>Humility opens the door to better ideas. Hear others, lift others, keep learning.</li> </ul> <p><strong>Crescendo </strong>is proud to be an equal-opportunity workplace. We value diversity, inclusion, equity, and belonging and these pillars are at the heart of how we work together. We are committed to providing equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, Veteran status, or any other applicable legally protected characteristics in the location in which the candidate is applying. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.</p> <p>We are committed to the inclusion of all individuals and will make reasonable accommodations for qualified individuals with disabilities in our job application process. If you require assistance or accommodations to participate in the job application or interview process, please contact <a href="\"http://crescendo.ai/\"">careers@crescendo.ai</a>.</p> <p> </p> <p> </p> <p><strong>PRIVACY NOTICE</strong></p> <p> </p> <p> </p> <p>Crescendo is committed to ensuring your privacy and the protection of your personal data. By filling out the forms associated with your job application and submitting your data to us, you are giving us your consent to process your data and store it for potential recruitment and hiring purposes.</p> <p style="\"text-align:justify\"">To understand more about Crescendo’s privacy program, including your rights and options for managing the personal data you submit to us, please visit our Privacy Center <a href="\"https://www.crescendo.ai/policies/privacy\"">here</a>.</p> <p> </p>