Head of Performance – Social Media

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Job Description:

  • Manage performance media buying in Meta and TikTok for the company’s web products
  • Be responsible for achieving key business metrics: EI, VS, CPA, ROI
  • Scale acquisition while maintaining or improving efficiency
  • Launch and validate new hypotheses to grow marketing channels
  • Build fast testing and data-driven decision-making processes
  • Identify new growth opportunities and challenge existing acquisition approaches
  • Collaborate closely with analytics, product, automation, and creative teams
  • Implement automation workflows and contribute to the development of automation projects within performance marketing
  • Ensure a high KPI achievement rate across the team

Requirements:

  • Deep expertise in performance media buying on Meta and TikTok
  • Proven experience managing acquisition specifically for web products, not only mobile apps
  • Experience scaling large advertising budgets while maintaining efficiency
  • Strong understanding of key metrics: CPA, ROI / ROAS, LTV
  • Experience building and managing funnels: creative → landing page
  • Ability to quickly test hypotheses related to creatives, audiences, geographies, and offers
  • Experience working with analytics, attribution, and BI tools
  • Understanding of acquisition automation: rules, APIs, bulk changes, and alerts
  • Ability to manage teams of media buyers and establish effective testing processes
  • Experience working in high-volume performance environments such as gaming, dating, gambling, creator tools, or subscription-based products.

Benefits:

  • REMOTE OPPORTUNITY to work full-time
  • Vacation 28 calendar days per year
  • 7 wellness days per year (time off)
  • Bonuses up to $5000 for recommending successful applicants for positions in the company
  • 50% payment for professional training, international conferences, and meetings
  • Corporate discount for English lessons
  • Health benefits
  • Workplace organization (equipped workplace and necessary equipment)
  • Reimbursement of workplace costs up to $1000 gross once every 3 years
  • Internal gamified gratitude system: receive bonuses from colleagues and exchange them for our merchandise, team building activities, massage certificates, etc.
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