Marketing Operations and Social Media Virtual Assistant for an E-commerce Industry

<b>Creator Pipeline & Coordination</b> <br>• Research and vet influencer and creator candidates across Instagram and TikTok based on consultant-provided criteria<br>• Maintain and update a creator outreach tracker (status, contact information, niche, engagement rate, deliverables)<br>• Send outreach messages and follow-ups using approved templates<br>• Coordinate with confirmed creators, including brief distribution, shipping logistics, post scheduling, and deliverable tracking<br>• Collect live post links and record performance metrics on a daily basis<br><br><b>Social Media Management (Brand Accounts)</b><br>• Manage the company’s Instagram and TikTok accounts on a daily basis<br>• Schedule and publish content, including creator reposts, product education content, and launch countdown posts<br>• Write captions aligned with approved messaging guidelines, with consultant review when required<br>• Monitor and respond to comments and direct messages using approved brand language<br>• Escalate high-priority messages, including press inquiries, investor interest, and purchase intent leads<br><br><b>Marketing Operations & Reporting</b><br>• Track and log daily performance metrics, including landing page conversion rates, email subscriber growth, Meta Ads performance, and creator engagement<br>• Maintain and update a centralized performance dashboard (Google Sheets or Notion)<br>• Identify and report anomalies, performance drops, and notable wins to the consultant proactively<br>• Support email marketing operations, including list uploads, segmentation tagging, and sequence quality assurance (QA)<br>• Organize and maintain all campaign assets in a shared drive (briefs, copy drafts, creatives, reports)<br><br><b>Crowdfunding Support</b><br>• Assist in formatting and uploading campaign content to the crowdfunding platform<br>• Support execution of the 48-hour launch coordination checklist as needed<br><br>