Senior On-Site SEO Specialist (Remote Poland)
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<span style="font-size:12pt;"><span style="line-height:150%;"><span style="font-family:Aptos, sans-serif;">At Fortis Media, we help businesses in complex industries grow through clear, trustworthy, and data-backed digital marketing. Our team works across SEO, outreach, paid media, content, advertising technology, and analytics to deliver measurable results for clients and meaningful, high-impact work for the people who build it.</span></span></span><br><br><span style="font-size:12pt;"><span style="line-height:150%;"><span style="font-family:Aptos, sans-serif;">We’re looking for a Senior On-Site SEO Specialist who can combine strategic thinking with hands-on execution across client websites. This role is for someone with strong on-site SEO expertise, solid technical SEO audit experience, and the ability to lead and execute SEO work across both traditional search and emerging LLM/GEO environments.</span></span></span><br><br><span style="font-size:12pt;"><span style="line-height:150%;"><span style="font-family:Aptos, sans-serif;">You should be able to connect content, structure, technical health, search performance, and business goals into one clear SEO approach. Strong spoken and written English is essential, as English is our working language.</span></span></span><br><br><span style="font-size:12pt;"><span style="line-height:150%;"><span style="font-family:Aptos, sans-serif;"><b>What you’ll do</b></span></span></span><ul style="margin-bottom:11px;"><li style="margin-left:8px;"><span style="font-size:12pt;"><span style="line-height:150%;"><span style="vertical-align:baseline;"><span style="font-family:Aptos, sans-serif;">Lead and execute SEO and GEO/LLM optimization across client websites to improve visibility in both search engines and AI-driven discovery environments</span></span></span></span></li><li style="margin-left:8px;"><span style="font-size:12pt;"><span style="line-height:150%;"><span style="vertical-align:baseline;"><span style="font-family:Aptos, sans-serif;">Lead technical SEO work across complex websites, including large-scale, JavaScript-heavy, or multi-region setups</span></span></span></span></li><li style="margin-left:8px;"><span style="font-size:12pt;"><span style="line-height:150%;"><span style="vertical-align:baseline;"><span style="font-family:Aptos, sans-serif;">Plan and manage SEO migrations from preparation through post-launch stabilization</span></span></span></span></li><li style="margin-left:8px;"><span style="font-size:12pt;"><span style="line-height:150%;"><span style="vertical-align:baseline;"><span style="font-family:Aptos, sans-serif;">Run complex on-site and technical SEO audits, turning findings into clear, actionable recommendations</span></span></span></span></li><li style="margin-left:8px;"><span style="font-size:12pt;"><span style="line-height:150%;"><span style="vertical-align:baseline;"><span style="font-family:Aptos, sans-serif;">Build long-term SEO roadmaps that balance quick wins with sustainable growth across technical, content, and authority-building areas</span></span></span></span></li><li style="margin-left:8px;"><span style="font-size:12pt;"><span style="line-height:150%;"><span style="vertical-align:baseline;"><span style="font-family:Aptos, sans-serif;">Identify scalable growth opportunities through data analysis, competitor benchmarking, and organic search trends</span></span></span></span></li><li style="margin-left:8px;"><span style="font-size:12pt;"><span style="line-height:150%;"><span style="vertical-align:baseline;"><span style="font-family:Aptos, sans-serif;">Define and improve content architecture and internal linking strategies across client websites</span></span></span></span></li><li style="margin-left:8px;"><span style="font-size:12pt;"><span style="line-height:150%;"><span style="vertical-align:baseline;"><span style="font-family:Aptos, sans-serif;">Conduct keyword research to uncover high-impact opportunities for content expansion and optimization</span></span></span></span></li><li style="margin-left:8px;"><span style="font-size:12pt;"><span style="line-height:150%;"><span style="vertical-align:baseline;"><span style="font-family:Aptos, sans-serif;">Work closely with our Digital Account Strategist, Off-Site SEO, and Content teams to support client success and account growth</span></span></span></span></li><li style="margin-left:8px;"><span style="font-size:12pt;"><span style="line-height:150%;"><span style="vertical-align:baseline;"><span style="font-family:Aptos, sans-serif;">Communicate SEO findings, recommendations, and progress clearly and confidently to clients</span></span></span></span></li><li style="margin-left:8px;"><span style="font-size:12pt;"><span style="line-height:150%;"><span style="vertical-align:baseline;"><span style="font-family:Aptos, sans-serif;">Stay on top of algorithm updates, industry changes, and evolving SEO best practices, and apply them proactively</span></span></span></span></li><li style="margin-left:8px;"><span style="font-size:12pt;"><span style="line-height:150%;"><span style="vertical-align:baseline;"><span style="font-family:Aptos, sans-serif;">Contribute SEO expertise to proposals by helping shape realistic scopes and practical solutions</span></span></span></span></li><li style="margin-bottom:11px;margin-left:8px;"><span style="font-size:12pt;"><span style="line-height:150%;"><span style="vertical-align:baseline;"><span style="font-family:Aptos, sans-serif;">Help improve internal SEO processes and ways of working to support quality and scalability across the agency</span></span></span></span></li></ul><span style="font-size:12pt;"><span style="line-height:150%;"><span style="vertical-align:baseline;"><span style="font-family:Aptos, sans-serif;"><b>What we’re looking for</b></span></span></span></span><ul style="margin-bottom:11px;"><li style="margin-bottom:11px;"><span style="font-size:12pt;"><span style="line-height:150%;"><span><span style="font-family:Aptos, sans-serif;">5+ years of hands-on SEO experience</span></span></span></span></li><li style="margin-bottom:11px;"><span style="font-size:12pt;"><span style="line-height:150%;"><span><span style="font-family:Aptos, sans-serif;">Strong expertise in on-site SEO, including the ability to lead and execute GEO/LLM optimization work</span></span></span></span></li><li style="margin-bottom:11px;"><span style="font-size:12pt;"><span style="line-height:150%;"><span><span style="font-family:Aptos, sans-serif;">Ability to adapt content, structure, and optimization strategies for both traditional search and AI-driven discovery environments</span></span></span></span></li><li style="margin-bottom:11px;"><span style="font-size:12pt;"><span style="line-height:150%;"><span><span style="font-family:Aptos, sans-serif;">Solid experience with SEO audits and implementation</span></span></span></span></li><li style="margin-bottom:11px;"><span style="font-size:12pt;"><span style="line-height:150%;"><span><span style="font-family:Aptos, sans-serif;">Good understanding of crawlability, indexation, rendering, internal linking, redirects, canonicals, XML sitemaps, and site structure</span></span></span></span></li><li style="margin-bottom:11px;"><span style="font-size:12pt;"><span style="line-height:150%;"><span><span style="font-family:Aptos, sans-serif;">Experience supporting or leading SEO during migrations, redesigns, or CMS changes</span></span></span></span></li><li style="margin-bottom:11px;"><span style="font-size:12pt;"><span style="line-height:150%;"><span><span style="font-family:Aptos, sans-serif;">Confidence working with developers and explaining technical issues clearly and practically</span></span></span></span></li><li style="margin-bottom:11px;"><span style="font-size:12pt;"><span style="line-height:150%;"><span><span style="font-family:Aptos, sans-serif;">Strong analytical thinking and ability to prioritize based on impact</span></span></span></span></li><li style="margin-bottom:11px;"><span style="font-size:12pt;"><span style="line-height:150%;"><span><span style="font-family:Aptos, sans-serif;">A track record of driving measurable organic growth in traffic, visibility, leads, revenue, or conversions</span></span></span></span></li><li style="margin-bottom:11px;"><span style="font-size:12pt;"><span style="line-height:150%;"><span><span style="font-family:Aptos, sans-serif;">Strong understanding of tools like Ahrefs, Screamfrog, SE Ranking and similar</span></span></span></span></li><li style="margin-bottom:11px;"><span style="font-size:12pt;"><span style="line-height:150%;"><span><span style="font-family:Aptos, sans-serif;">Strong spoken and written English </span></span></span></span></li></ul><span style="font-size:12pt;"><span style="line-height:150%;"><span style="font-family:Aptos, sans-serif;"><b>Nice to have</b></span></span></span><ul style="margin-bottom:11px;"><li style="margin-bottom:11px;"><span style="font-size:12pt;"><span style="line-height:150%;"><span><span style="font-family:Aptos, sans-serif;">Experience in iGaming, fintech, SaaS, or enterprise SEO</span></span></span></span></li><li style="margin-bottom:11px;"><span style="font-size:12pt;"><span style="line-height:150%;"><span><span style="font-family:Aptos, sans-serif;">JavaScript knowledge</span></span></span></span></li><li style="margin-bottom:11px;"><span style="font-size:12pt;"><span style="line-height:150%;"><span><span style="font-family:Aptos, sans-serif;">Schema / structured data experience</span></span></span></span></li><li style="margin-bottom:11px;"><span style="font-size:12pt;"><span style="line-height:150%;"><span><span style="font-family:Aptos, sans-serif;">International SEO experience</span></span></span></span></li><li style="margin-bottom:11px;"><span style="font-size:12pt;"><span style="line-height:150%;"><span><span style="font-family:Aptos, sans-serif;">Basic HTML/CSS understanding</span></span></span></span></li><li style="margin-bottom:11px;"><span style="font-size:12pt;"><span style="line-height:150%;"><span><span style="font-family:Aptos, sans-serif;">A CRO mindset and the ability to connect SEO work to wider business outcomes</span></span></span></span></li></ul><span style="font-size:12pt;"><span style="line-height:150%;"><span style="font-family:Aptos, sans-serif;"><b>Benefits</b></span></span></span><ul style="margin-bottom:11px;"><li style="margin-bottom:11px;"><span style="font-size:12pt;"><span style="line-height:150%;"><span><span style="font-family:Aptos, sans-serif;">1 Personal Day per quarter </span></span></span></span></li><li style="margin-bottom:11px;"><span style="font-size:12pt;"><span style="line-height:150%;"><span><span style="font-family:Aptos, sans-serif;">20 days of paid time off annually </span></span></span></span></li><li style="margin-bottom:11px;"><span style="font-size:12pt;"><span style="line-height:150%;"><span><span style="font-family:Aptos, sans-serif;">1 additional PTO day for each year of service as a loyalty benefit </span></span></span></span></li><li style="margin-bottom:11px;"><span style="font-size:12pt;"><span style="line-height:150%;"><span><span style="font-family:Aptos, sans-serif;">Salary: </span></span></span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">13 000–19 800 zł </span></span><span style="line-height:150%;"><span><span style="font-family:Aptos, sans-serif;">(keep in mind that we are open to discuss a different salary based on your expertise) </span></span></span></span></li><li style="margin-bottom:11px;"><span style="font-size:12pt;"><span style="line-height:150%;"><span><span style="font-family:Aptos, sans-serif;">Contract type: B2B / self-employed contractor agreement</span></span></span></span></li><li style="margin-bottom:11px;"><span style="font-size:12pt;"><span style="line-height:150%;"><span><span style="font-family:Aptos, sans-serif;">Working model: Full-time collaboration</span></span></span></span></li><li style="margin-bottom:11px;"><span style="font-size:12pt;"><span style="line-height:150%;"><span><span style="font-family:Aptos, sans-serif;">Note: This role is offered on a contractor basis and requires invoicing Fortis Media monthly</span></span></span></span></li></ul>