SEO Manager

April 27, 2026 Auto Import

The vision of Smile Doctors is our people-first culture which creates an environment of passionate, caring Team Members dedicated to providing fun and encouraging relationships with each other and our patients. Smile Doctors offers every Team Member the opportunity to be a part of something bigger. We focus on the importance of the individual and recognize that each person on our Team has something great to offer. We recognize talents and strengths and take care to nurture those abilities to help our Team Members grow into successful people in their careers, in our organization, and beyond.  Looking for a position that makes you smile? We’re seeking a SEO Manager to join our growing team. The SEO Manager is responsible for responsible for driving organic search growth and improving digital performance across Smile Doctors’ multi-brand, multi-location online ecosystem. This role drives the strategy and leads the execution and optimization of search engine optimization (SEO) initiatives and conversion rate optimization (CRO) efforts to increase visibility, qualified traffic, and patient acquisition across all digital properties. How you’ll make us better: <ul style="margin-bottom: 0in; margin-top: 0px;"> <li style="margin-right: 0in; font-size: 12pt; font-family: 'Times New Roman', serif; margin-left: 0px;">Design and lead the enterprise SEO roadmap across hundreds of clinic websites and digital properties</li> <li style="margin-right: 0in; font-size: 12pt; font-family: 'Times New Roman', serif; margin-left: 0px;">Develop scalable local SEO strategies to win in competitive, same-zip-code markets</li> <li style="margin-right: 0in; font-size: 12pt; font-family: 'Times New Roman', serif; margin-left: 0px;">Align keyword strategy with high-intent, revenue-driving patient acquisition goals</li> <li style="margin-right: 0in; font-size: 12pt; font-family: 'Times New Roman', serif; margin-left: 0px;">Partner with Paid Media and CRM to ensure cohesive full-funnel performance</li> <li style="margin-right: 0in; font-size: 12pt; font-family: 'Times New Roman', serif; margin-left: 0px;">Own conversion rate performance for organic sessions (bookings, form submissions, calls)</li> <li style="margin-right: 0in; font-size: 12pt; font-family: 'Times New Roman', serif; margin-left: 0px;">Identify drop-off points across key patient journeys and prioritize optimization efforts</li> <li style="margin-right: 0in; font-size: 12pt; font-family: 'Times New Roman', serif; margin-left: 0px;">Partner with Web, UX, and Engineering teams to implement CRO tests and enhancements</li> <li style="margin-right: 0in; font-size: 12pt; font-family: 'Times New Roman', serif; margin-left: 0px;">Develop and manage an organic testing roadmap (e.g., landing pages, treatment pages, local pages)</li> <li style="margin-right: 0in; font-size: 12pt; font-family: 'Times New Roman', serif; margin-left: 0px;">Ensure SEO traffic growth translates into measurable booking and revenue increases</li> <li style="margin-right: 0in; font-size: 12pt; font-family: 'Times New Roman', serif; margin-left: 0px;">Monitor and optimize Core Web Vitals and UX signals that influence both rankings and conversions</li> <li style="margin-right: 0in; font-size: 12pt; font-family: 'Times New Roman', serif; margin-left: 0px;">Manage the SEO agency relationship and evaluate their performance</li> <li style="margin-right: 0in; font-size: 12pt; font-family: 'Times New Roman', serif; margin-left: 0px;">Develop agency KPIs and reporting tied to rankings, traffic quality, engagement, and conversion performance; ensuring prioritizations align with revenue impact</li> <li style="margin-right: 0in; font-size: 12pt; font-family: 'Times New Roman', serif; margin-left: 0px;">Oversee technical SEO audits and ensure remediation of critical issues</li> <li style="margin-right: 0in; font-size: 12pt; font-family: 'Times New Roman', serif; margin-left: 0px;">Partner with Web Operations and Engineering on site architecture, indexation, structured data, and page performance</li> <li style="margin-right: 0in; font-size: 12pt; font-family: 'Times New Roman', serif; margin-left: 0px;">Guide CMS optimization across DoctorLogic and other platforms</li> <li style="margin-right: 0in; font-size: 12pt; font-family: 'Times New Roman', serif; margin-left: 0px;">Mitigate SEO and conversion risk during launches, migrations, or template changes</li> <li style="margin-right: 0in; font-size: 12pt; font-family: 'Times New Roman', serif; margin-left: 0px;">Establish scalable content frameworks that balance brand differentiation with search authority</li> <li style="margin-right: 0in; font-size: 12pt; font-family: 'Times New Roman', serif; margin-left: 0px;">Prioritize high-intent treatment and location pages for performance improvement</li> <li style="margin-right: 0in; font-size: 12pt; font-family: 'Times New Roman', serif; margin-left: 0px;">Ensure content strategy is aligned to conversion intent and patient journey clarity</li> <li style="margin-right: 0in; font-size: 12pt; font-family: 'Times New Roman', serif; margin-left: 0px;">Collaborate with Creative and Content teams to improve messaging clarity, trust signals, and calls-to-action</li> <li style="margin-right: 0in; font-size: 12pt; font-family: 'Times New Roman', serif; margin-left: 0px;">Establish standardized SEO and CRO reporting across 200+ properties</li> <li style="margin-right: 0in; font-size: 12pt; font-family: 'Times New Roman', serif; margin-left: 0px;">Develop an organic performance scorecard inclusive of traffic growth, keyword rankings, engagement quality, conversion rate, and bookings and revenue contribution</li> <li style="margin-right: 0in; font-size: 12pt; font-family: 'Times New Roman', serif; margin-left: 0px;">Translate performance insights into executive-ready business impact summaries</li> <li style="margin-right: 0in; font-size: 12pt; font-family: 'Times New Roman', serif; margin-left: 0px;">Lead root-cause analysis and recovery strategies when performance decline</li> </ul> Your special skills: <ul style="margin-top: 0in; margin-bottom: 8.0pt;"> <li style="margin: 0in 0in 8pt 0px; line-height: 107%; font-size: 12pt; font-family: Calibri, sans-serif;">Strong communication and organizational skills with the ability to engage with various stakeholders and manage multiple priorities</li> <li style="margin: 0in 0in 8pt 0px; line-height: 107%; font-size: 12pt; font-family: Calibri, sans-serif;">Ability to connect search performance metrics to revenue outcomes and patient acquisition efficiency</li> <li style="margin: 0in 0in 8pt 0px; line-height: 107%; font-size: 12pt; font-family: Calibri, sans-serif;">Ability to lead cross-functional initiatives across Marketing, Web, IT, Creative, and Paid Media teams</li> </ul> Prerequisites for success: <ul style="margin-bottom: 8pt; margin-top: 0px;"> <li style="margin: 0in 0in 8pt 0px; line-height: 107%; font-size: 12pt; font-family: Calibri, sans-serif;">Bachelor’s degree in Marketing, Business, Analytics, or a related field required</li> <li style="margin: 0in 0in 8pt 0px; line-height: 107%; font-size: 12pt; font-family: Calibri, sans-serif;">Five (5) years of experience in SEO strategy, organic growth, or digital marketing performance required; healthcare, multi-location, or franchise environments preferred</li> <li style="margin: 0in 0in 8pt 0px; line-height: 107%; font-size: 12pt; font-family: Calibri, sans-serif;">Experience working on technical SEO implementations and site architecture improvements required</li> <li style="margin: 0in 0in 8pt 0px; line-height: 107%; font-size: 12pt; font-family: Calibri, sans-serif;">Experience managing external SEO agencies required</li> <li style="margin: 0in 0in 8pt 0px; line-height: 107%; font-size: 12pt; font-family: Calibri, sans-serif;">Advanced knowledge of SEO strategy, technical SEO, site architecture, and search performance optimization</li> <li style="margin: 0in 0in 8pt 0px; line-height: 107%; font-size: 12pt; font-family: Calibri, sans-serif;">Strong proficiency with SEO and analytics platforms such as Google Analytics (GA4), Google Search Console, Google Tag Manager, SEMrush, Ahrefs, or similar tools</li> <li style="margin: 0in 0in 8pt 0px; line-height: 107%; font-size: 12pt; font-family: Calibri, sans-serif;">Strong understanding of conversion rate optimization principles and testing methodologies</li> <li style="margin: 0in 0in 8pt 0px; line-height: 107%; font-size: 12pt; font-family: Calibri, sans-serif;">Basic knowledge of multi-location SEO and local search ranking factor</li> </ul> We saved the best for last. In exchange for the dynamic contribution you’ll bring to our team, we offer: <ul style="margin-top: 0in; margin-bottom: 0in;"> <li style="margin: 0in 0in 0in 0px; font-size: 12pt; font-family: 'Times New Roman', serif;">Competitive salary </li> <li style="margin: 0in 0in 0in 0px; font-size: 12pt; font-family: 'Times New Roman', serif;">Medical, dental, vision and life insurance </li> <li style="margin: 0in 0in 0in 0px; font-size: 12pt; font-family: 'Times New Roman', serif;">Short and long-term disability coverage </li> <li style="margin: 0in 0in 0in 0px; font-size: 12pt; font-family: 'Times New Roman', serif;">401(k) plan </li> <li style="margin: 0in 0in 0in 0px; font-size: 12pt; font-family: 'Times New Roman', serif;">3 weeks paid time off in your first year + paid holidays </li> <li style="margin: 0in 0in 0in 0px; font-size: 12pt; font-family: 'Times New Roman', serif;">Discounts on braces and clear aligners for you and your family members </li> </ul> Why Smile Doctors? As the nation’s leading Orthodontic Support Organization, Smile Doctors is shaping the future of orthodontics through strategic partnerships with top local doctors. We provide best-in-class support services so our partner orthodontists can focus on what they do best — driving extraordinary treatment outcomes and providing patients with an unmatched experience. With hundreds of partnered practices across the nation, our synergistic approach has made us the fastest-growing organization in our industry and produced an ever-expanding need for top talent as we continue our unprecedented trajectory. To us, there’s no such thing as “top of our game.” We’re always climbing higher — together. And as our business grows, there’s plenty of room for our team to grow their careers, too. Our dynamic support services team is comprised of world-class professionals whose diverse experiences drive innovation and development. Together, we are committed to passionately helping others achieve their best, most confident smiles. This is the perfect opportunity to grow with an expanding organization! Apply today! Smile Doctors and all our affiliating practices are proud to be an equal opportunity workplace and welcome diversity in our organization. We do not discriminate against any team member or applicant for employment regardless of age, race, color, national origin, religion, disability, veteran status, sex, sexual orientation, or gender identity.

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