VP, Marketing

<meta><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><span style="color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;">We are seeking an experienced and results-driven VP of Marketing to join our leadership team. The successful candidate will be responsible for driving the growth and expansion of our organization by implementing strategic marketing initiatives and overseeing all marketing activities. This is an exciting opportunity to make a significant impact in a dynamic and growing company.</span></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><b><strong style="color:rgb(0,0,0);font-size:12pt;white-space:pre-wrap;">What you’ll be doing</strong></b></p><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin:8px="" 0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li style="color:rgb(0,0,0);font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;">Develop and implement a comprehensive marketing strategy that aligns with the company's overall business objectives and goals.</span></li><li style="color:rgb(0,0,0);font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;">As a player-coach, lead by example. </span><span style="color:rgb(0,0,0);background-color:rgb(247,247,247);font-size:10pt;white-space:pre-wrap;">Be directly involved in the tactical execution of all elements of the Marketing plan</span></li><li style="color:rgb(0,0,0);font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;">Build, lead, and manage a high-performing marketing team that fosters a culture of collaboration, innovation, and accountability.</span></li><li style="color:rgb(0,0,0);font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;">Oversee the creation and execution of marketing campaigns, including content creation, social media, email marketing, PR, events, SEO, AEO, and paid media, to generate leads and increase brand awareness.</span></li><li style="color:rgb(0,0,0);font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;">Monitor and analyze marketing performance metrics, adjusting strategies and tactics as needed to optimize results.</span></li><li style="color:rgb(0,0,0);font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;">Collaborate with the sales team to develop and execute account-based marketing initiatives that support revenue growth.</span></li><li style="color:rgb(0,0,0);font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;">Establish and maintain relationships with industry influencers, partners, and media to enhance the company's reputation and visibility.</span></li><li style="color:rgb(0,0,0);font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;">Stay current on industry trends and competitor activities, proactively identifying opportunities to expand market share.</span></li><li style="color:rgb(0,0,0);font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;">Oversee the management of the marketing budget, ensuring optimal allocation of resources to achieve desired outcomes.</span></li><li style="color:rgb(0,0,0);font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:rgb(0,0,0);background-color:rgb(247,247,247);font-size:10pt;white-space:pre-wrap;">Collaborate with the Sales team to develop and execute account-based marketing initiatives that support revenue growth</span></li><li style="color:rgb(0,0,0);font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;">Work with R&D to effectively bring new solutions to the market</span></li></ul><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><b><strong style="color:rgb(0,0,0);font-size:12pt;white-space:pre-wrap;">Who you are</strong></b></p><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin:8px="" 0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li style="color:rgb(0,0,0);font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;">Bachelor's degree in Marketing, Business Administration, or related field; Master's degree or MBA preferred.</span></li><li style="color:rgb(0,0,0);font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;">A minimum of 6 years of experience in marketing, with at least 3 years in a leadership role within the cybersecurity or technology industry.</span></li><li style="color:rgb(0,0,0);font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;">Proven track record of developing and executing successful marketing strategies in mid-to-large-sized organizations, driving significant business growth.</span></li><li style="color:rgb(0,0,0);font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;">Exceptional leadership skills with the ability to coach, inspire, motivate, and develop a high-performing marketing team.</span></li><li style="color:rgb(0,0,0);font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;">Strong analytical skills and data-driven thinking, with experience in marketing performance measurement and optimization.</span></li><li style="color:rgb(0,0,0);font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;">Excellent communication and interpersonal skills, with the ability to influence and collaborate effectively across all levels of an organization.</span></li><li style="color:rgb(0,0,0);font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;">In-depth knowledge of the cybersecurity industry, including market trends, competitive landscape, and customer needs.</span></li><li style="color:rgb(0,0,0);font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;">Proficiency in digital marketing tools and platforms, including marketing automation, CRM, analytics software, SEO tools, and paid media platforms such as Google, LinkedIn, Bing, Facebook and Reddit.</span></li><li style="color:rgb(0,0,0);font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;">Willingness to travel as needed to represent the company at industry events and engage with clients and partners.</span></li></ul><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><b><strong style="color:rgb(0,0,0);font-size:12pt;white-space:pre-wrap;">Why Us? </strong></b></p><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin:8px="" 0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li style="color:rgb(0,0,0);font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;">Amazing team and working environment</span></li><li style="color:rgb(0,0,0);font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;">Competitive compensation and pay for performance</span></li><li style="color:rgb(0,0,0);font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;">Work from Home Anywhere in Canada</span></li><li style="color:rgb(0,0,0);font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;">Employee Growth & Development</span></li><li style="color:rgb(0,0,0);font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;">Paid Training & Certifications</span></li><li style="color:rgb(0,0,0);font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;">Participation in the corporate benefit plans</span></li><li style="color:rgb(0,0,0);font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;">Wealthsimple GRSP with corporate matching (Retirement Package)</span></li><li style="color:rgb(0,0,0);font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;">Plenty of vacation and personal days</span></li></ul>